I was responsible for creating realistic 3d shoe. I was supplied with CAD model so itwas required quite a bit of cleaning and I basically had to redo whole thing in Zbrush (all tiny holes etc). The rest was textures, materials and lighting. I also made animation of shoe rotating and splitting into pieces and points showing. After I supplied animation, guys form GONG created web application for ECCO to show their new shoe.
To see the application and animation got here: http://biom.ecco.com/ and click on the shoe :)
You can also directly start application here: http://biom.ecco.com/en-XI/3DModel